While content writers are everywhere, content providers have become the norm in the online marketing industry. These online businesses are simply composed of content writers that have pooled together their resources and have agreed to provide content writing services at a certain agreed rate.
Hiring a content provider is a more formal way of doing SEO business, in contrast to hiring freelance writers to build your SEO project from the ground up. In many ways, having a content provider is more beneficial to serious online marketing clients, because:
They tend to give more diverse content writing services. Because they have their own pool of experienced writers, all types of content writing skills can be offered to the client. If a client wants to have copywriting content done, a content provider can take care of that. If a client wants spinned articles ready, established content providers have a bigger chance of successfully churning out those articles. If content for websites is needed, providers will have the edge. These entities are more well-rounded in terms of skills than individual freelance writers, often offering less popular services such as press release writing, business article writing, ebook writing, blog and forum posting, or online journalism.
They are “safer” to deal with. From a business standpoint, it is easier to follow up your projects done by a formal content providing company, because they are simply “there” and established. Hiring freelance writers can be like catching fish with your bare hands; they can slip away with your project half-finished, and even rip you off with your hard-earned money. With a “brick-and-mortar” business establishment, you can be sure your projects are taken cared of; a client will not have to worry too much about the content project not being done, or the follow-ups not being answered.
Aside from providing content, these providers are equipped to do activities related to SEO. For example, they might offer directory submission services to Ezines and other directories. These are related to SEO and article writing because the right placement of your articles is crucial for driving traffic to a website. If a directory has many viewers, there is a higher potential for traffic if the article is read numerous times.
Additionally, some content writers often do preliminary keyword research, for the benefit of the client. This activity is included in service packages for clients, who would prefer others do the keyword research for them.
A good and well-established content provider can do these and more. Content providers are more preferred if the SEO campaign is large and systematic.